By Admin 
Raw Nutrition has become one of the most talked-about supplement brands in the fitness world, especially among bodybuilding fans, gym-goers, and people who follow Chris Bumstead. Because of that, one question comes up often: who owns Raw Nutrition?
The simple answer is that Raw Nutrition was founded by Dom Iacovone, Chris Bumstead, and Matt Jansen, but its ownership structure changed in 2025 when The Quality Group acquired a majority stake in the company. Even after that deal, the original leadership and brand identity did not disappear. Dom Iacovone and Chris Bumstead remained closely tied to the future of the brand through the partnership.
So, Raw Nutrition is no longer just a founder-led independent supplement company in the same way it was at the beginning. It is now majority-backed by The Quality Group, while its original identity still comes from the fitness credibility, product focus, and community trust built by its founders.
Who Owns Raw Nutrition? The Quick Answer
Raw Nutrition is majority-owned by The Quality Group after a 2025 partnership and majority-stake deal. The brand was originally founded in 2019 by Dom Iacovone, Chris Bumstead, and Matt Jansen.
That means the answer has two parts:
Raw Nutrition’s founder story is tied to Dom Iacovone, Chris Bumstead, and Matt Jansen.
Raw Nutrition’s current ownership includes The Quality Group as the majority stakeholder after the 2025 deal.
This distinction matters because many people assume Chris Bumstead alone owns Raw Nutrition. He is a major figure in the brand and has been described as a co-owner, but the company’s ownership story is broader than one athlete.
Who Founded Raw Nutrition?
Raw Nutrition was founded in 2019 by Dom Iacovone, Chris Bumstead, and Matt Jansen. Each person brought something different to the company.
Dom Iacovone brought business leadership, e-commerce experience, retail knowledge, and a strong understanding of how to build a consumer brand.
Chris Bumstead, also known as CBUM, brought global bodybuilding credibility, a huge fitness audience, and direct influence over product branding.
Matt Jansen brought coaching, bodybuilding, and performance nutrition expertise. His background in helping competitive athletes made him an important part of the brand’s original fitness-first foundation.
Together, they built Raw Nutrition around a simple promise: supplements made for serious training, with a strong connection to bodybuilding culture and athlete trust.
Is Chris Bumstead the Owner of Raw Nutrition?
Chris Bumstead is one of the most recognizable people connected to Raw Nutrition, but he is not the only owner behind the brand.
He has been a co-owner and key face of the company, especially through the CBUM product line. His name helped make Raw Nutrition highly visible among fitness fans because he was not just a random influencer promoting a product. He was one of the most successful bodybuilding athletes in the world.
As a multiple-time Mr. Olympia Classic Physique champion, Chris Bumstead gave the brand something many supplement companies struggle to build: real credibility with serious gym audiences.
His role helped Raw Nutrition stand out in a crowded supplement market. Products connected to CBUM, such as protein powders and pre-workouts, gained attention because fans trusted his image, training discipline, and reputation in bodybuilding.
Still, it is more accurate to say Chris Bumstead is one of the major figures and co-owners behind Raw Nutrition, not that he is the sole owner.
What Role Does Dom Iacovone Play?
Dom Iacovone is central to the Raw Nutrition story. He is widely associated with the company as a founder, CEO, and operator.
While Chris Bumstead brought massive athlete influence, Dom Iacovone helped turn that influence into a real supplement business. Building a fast-growing brand requires more than popularity. It takes product development, supply chain management, retail relationships, marketing strategy, customer service, and long-term planning.
That is where Dom Iacovone’s role matters.
He helped shape Raw Nutrition into a company that could grow beyond online hype. The brand moved through direct-to-consumer sales, retail partnerships, athlete campaigns, and broader distribution. That kind of growth requires an operator who understands both brand culture and business execution.
Where Matt Jansen Fits In
Matt Jansen is another important name in the founding story of Raw Nutrition.
He is known in bodybuilding circles as a coach and performance-focused figure. His experience with athletes helped give the brand a stronger connection to serious training and supplement formulation.
For a sports nutrition company, this matters. Customers want products that feel connected to actual performance needs, not just trendy packaging. Matt Jansen’s background helped support the idea that Raw Nutrition was made for people who train hard and care about results.
Even though Chris Bumstead is the most public face of the brand, Matt Jansen helped shape the credibility behind the scenes.
What Changed With The Quality Group Deal?
The biggest ownership change happened in 2025, when Raw Nutrition joined forces with The Quality Group.
The Quality Group, also known as TQG, acquired a majority stake in Raw Nutrition through a strategic co-ownership and partnership deal. This meant Raw Nutrition gained a large international partner with experience in performance nutrition, production, scaling, and global growth.
The deal did not simply mean the founders vanished. Public announcements around the partnership described Dom Iacovone and Chris Bumstead as continuing to play important roles. They also became connected to The Quality Group through the broader ownership structure.
That is why the deal is better understood as a growth partnership rather than a simple exit.
Who Is The Quality Group?
The Quality Group is a major performance nutrition and consumer health company based in Europe, with strong brands such as ESN and More Nutrition.
The company has built a reputation around product quality, fitness nutrition, and direct-to-consumer growth. It has also been backed by CVC Capital Partners, giving it financial strength and international expansion support.
By acquiring a majority stake in Raw Nutrition, The Quality Group gained a powerful entry into the United States sports nutrition market. At the same time, Raw Nutrition gained access to a larger platform that can support growth, product development, manufacturing, and global distribution.
For Raw Nutrition, this kind of partner can help the brand move from fast-growing supplement company to a larger international performance nutrition player.
Is Raw Nutrition Still Independent?
After the The Quality Group deal, Raw Nutrition is not fully independent in the same way it was before. Since The Quality Group acquired a majority stake, it became the controlling partner in the ownership structure.
However, that does not mean Raw Nutrition lost its identity.
The brand’s public image still heavily depends on Dom Iacovone, Chris Bumstead, CBUM, bodybuilding culture, and its original fitness community. The deal gave the company more scale, but the brand still needs the same trust and authenticity that helped it grow in the first place.
In other words, Raw Nutrition is now majority-backed by a larger group, but its personality still comes from the founder-led fitness culture that built it.
What Is Revive MD’s Connection to Raw Nutrition?
Revive MD is often mentioned alongside Raw Nutrition because the brands are connected through their founder network and health-focused supplement space.
While Raw Nutrition is more focused on sports nutrition, training, performance, protein, pre-workout, and bodybuilding products, Revive MD has been more connected to health, wellness, vitamins, and clinical-style formulas.
The connection matters because it shows how the founders built around a broader supplement ecosystem. Raw Nutrition became the performance and bodybuilding-focused side, while Revive MD served a more wellness-oriented customer base.
For readers trying to understand who owns Raw Nutrition, this connection helps explain the brand’s roots.
Why Raw Nutrition Grew So Fast
Raw Nutrition grew quickly because it had the right mix of product, personality, and audience.
The supplement market is crowded. There are hundreds of brands selling protein, pre-workout, creatine, amino acids, hydration products, and recovery formulas. To stand out, a company needs more than a label and a website.
Raw Nutrition had several advantages:
Chris Bumstead’s global bodybuilding audience
Dom Iacovone’s business and brand-building leadership
Matt Jansen’s performance nutrition credibility
A strong connection to serious gym culture
Clear product lines tied to training goals
Direct-to-consumer sales momentum
Retail expansion through major supplement stores
A loyal fitness community
The popularity of the CBUM brand identity
The company did not grow only because people knew Chris Bumstead. It grew because the brand converted attention into products, repeat customers, and retail demand.
The Power of the CBUM Brand
The CBUM name became one of Raw Nutrition’s strongest assets.
Chris Bumstead has one of the most loyal followings in bodybuilding. His image is tied to discipline, classic aesthetics, consistency, and elite performance. When his name is connected to a supplement product, many fans pay attention.
Products under the CBUM line helped make Raw Nutrition more recognizable. They gave the brand a personal story and a face that fitness customers already trusted.
This is important because modern supplement brands often succeed through community trust. Customers want to feel that the people behind the products actually understand training.
With CBUM, Raw Nutrition had that built-in connection.
Raw Nutrition Products and Brand Identity
Raw Nutrition sells products across several major supplement categories. These include protein powder, pre-workout, essential amino acids, creatine, hydration products, pump formulas, recovery products, and performance-focused formulas.
Some product lines are tied directly to CBUM, while others are positioned under the broader Raw Nutrition brand.
Common product categories include:
CBUM Itholate Protein
CBUM Thavage Pre-Workout
Essential Pre
Raw Pre
Raw EAA
RAW Endurance
Creatine
Hydration supplements
Recovery products
BUM Energy
The brand identity is built around training performance, clean-looking formulas, athlete credibility, and a direct connection to gym culture.
BUM Energy and the Bigger Partnership
BUM Energy is another important part of the story because it is closely tied to Chris Bumstead.
When Raw Nutrition joined forces with The Quality Group, BUM Energy also became part of the broader partnership portfolio. That matters because it shows the deal was not only about protein powder or pre-workout. It was about building a larger performance, energy, and wellness platform around brands with strong communities.
Energy drinks are a competitive market, but BUM Energy benefits from the same CBUM audience that helped Raw Nutrition grow. With The Quality Group’s support, it may have more room to expand through retail and international distribution.
How Retail Helped Raw Nutrition Scale
A major reason Raw Nutrition became more visible was retail expansion.
Selling online is powerful, but getting into stores gives a supplement brand a different level of reach. Customers who may not follow bodybuilding influencers can still discover the product at GNC, The Vitamin Shoppe, Sam’s Club, or other retail channels.
Retail also signals legitimacy. When a brand appears in well-known stores, many shoppers view it as more established.
For Raw Nutrition, retail growth helped move the brand from a niche bodybuilding audience into a wider supplement market. That growth likely made it more attractive to The Quality Group, which was looking for a strong U.S. sports nutrition platform.
Why The Quality Group Wanted Raw Nutrition
The Quality Group likely saw Raw Nutrition as a fast-growing brand with strong U.S. momentum, loyal customers, and a credible athlete-driven identity.
For a European performance nutrition company, entering the U.S. market can be difficult. The supplement industry is competitive, expensive, and driven by community trust. Acquiring a majority stake in a brand like Raw Nutrition gives The Quality Group a stronger foothold.
The appeal included:
A fast-growing U.S. supplement brand
A loyal bodybuilding and fitness audience
A strong founder and operator in Dom Iacovone
A global athlete figure in Chris Bumstead
A product portfolio with retail potential
A community-driven brand identity
A path to international expansion
This kind of deal makes sense when both sides bring something useful. Raw Nutrition brings brand heat and community. The Quality Group brings scale, capital, and operational support.
What the Ownership Change Means for Customers
For customers, the biggest question is whether the ownership change will affect products.
A majority-stake deal can bring changes over time, but it can also improve supply, distribution, product development, and availability. If The Quality Group supports manufacturing and scaling, customers may see more product availability, broader retail reach, or new launches.
Still, supplement customers care about consistency. They want formulas, taste, quality, and trust to remain strong. If a brand grows too fast and loses authenticity, loyal fans may notice.
That is why Raw Nutrition will likely need to keep its original voice and athlete connection even as it scales with The Quality Group.
Why Ownership Questions Matter in Supplements
People care about who owns supplement brands because trust is a big part of buying these products.
Customers want to know:
Who created the brand?
Who formulates the products?
Is the athlete actually involved?
Was the company sold?
Does a larger group now control it?
Will quality stay the same?
Is the brand still connected to the fitness community?
In the supplement industry, ownership is part of the story. A brand can gain loyalty when customers believe the founders understand training and care about product quality.
That is why the answer to who owns Raw Nutrition is more than a corporate detail. It affects how customers view the brand.
Final Takeaway on Who Owns Raw Nutrition
Raw Nutrition was founded in 2019 by Dom Iacovone, Chris Bumstead, and Matt Jansen. The brand grew quickly by combining athlete credibility, serious supplement formulas, bodybuilding culture, direct-to-consumer marketing, and retail expansion.
In 2025, The Quality Group acquired a majority stake in Raw Nutrition, making it the company’s majority owner. However, the brand’s identity still remains closely tied to its original founders, especially Dom Iacovone and Chris Bumstead.
So, who owns Raw Nutrition now? The clearest answer is: The Quality Group holds the majority stake, while the brand’s founder-led identity still comes from Dom Iacovone, Chris Bumstead, and Matt Jansen.That combination explains why Raw Nutrition has become such a strong name in sports nutrition. It has the backing of a larger global company, but its appeal still comes from the fitness community that made it popular in the first place.